Advertisement Research

What are QR codes?

QR is a short way of saying Quick Response,its a bar code that contains data and can be read by a camera on the phone. Once these codes are scanned they can provide a URL, contact information,SMS or other links to information on your phone.

When was the first QR code made?

QR codes were made in 1944 and was to help the manufacturing process, it was allowed for fast decoding speeds. Once people knew about these QR codes and what they could do, the QR codes got popular very quickly. As QR codes could do many things such as scanning, how fast and easier it was, and the accuracy. There was a demand for more of these codes, as they could store more information and would take up a smaller printing area; which was continuously growing.

To improve this QR bar code they changed the amount of digits, the layout was chosen to have multiple codes, the size of the bar code and printing space needed to be increased. But there was also some complications for the new codes to be read or scanned.

What are QR codes used for?

QR codes are used for: Transport Ticketing, Entertainment, Commercial Tracking, Product Labeling and Marketing. These QR codes can also be sent to audiences to be used for website browsing, phone calls, send short messages, send emails, produce links, connect to WiFi networks,advertise products, access information and many other things too.

Why use Posters to advertise products?

Because using posters to advertise, their designs are eye catching and grab the audiences attention. Posters include both textual and graphic elements and they can be used for may purposes.

Posters can be used to advertise products, ideas or events. Having a large poster makes the message you are sending into the public much clearer.

Forms of Advertisement

There was 3 major forms of advertisement before the 15th century which were: Town Criers, Sign Boards and Trademarks (moon,stars).

The Town Criers would announce the general news or official announcements. Soon enough there was another system developed which they would, get street criers and make them promote their goods and services.

The Sign Boards would use commercial signage and have promotional signs which was used to announce market days and public events. They had lots of Sign Boards attached to pubs or taverns.

Meanwhile for the Trademarks they would attach seals and marks to products. 4000 years ago producers were attaching simple stone seals to products, over time it changed to clay seals with impressed images; to show the producers personal identity.